CULLIGAN WATER:
Website/UX Design, Content, Social and Display
on a classic, household brand
A FRESH TAKE
In the first 12 months partnering with Culligan, we reimagined their entire digital experience across all three main service lines, as well as their international holding company. We consolidated nearly 500+ independent dealer websites onto Culligan.com, launched a new blog with rich content, and drove a dramatic increase in leads with paid social.
And that was just the start.
In 2022, we began an entire site rehaul on content, strategy and design. This resulted in an entirely new homepage experience, robust and elevated category & subcategory pages, and eComm-ready product pages.
This 4 year relationship was built into over a million dollar business for iProspect & Dentsu Creative and has resulted in dramatic lead and performance growth.
Homepage
Subcategory Page
PERFORMANCE IMPACT
37%
increase in scheduler
conversions (‘22 vs ‘21)
9%
increase in contact form
conversions (‘23 vs ‘22)
-94%
decrease in Category Page
bounce rate (‘23 vs ‘22)
117%
increase in Cubcategory Page conversions (‘23 vs ‘22)
-93%
decrease in Subcategory Page bounce rate (‘23 vs ‘22)
Category Page
Product Page
An Expansive Creative Scope of Work
Website & UX Design
We consider ourselves masters of website design, user experience, compliance and accessibility. And, we use our skills to champion the best possible business outcomes and performance for our clients.
Over the years, we’ve reimagined the website across 3 service lines, corporate sectors and dealer experiences. We’ve overhauled the blog experience, scheduler and paid media landing page experience.
Content Program
We partner with content strategists and SEO on all copywriting efforts across the site to ensure that the site is always performing not only to website users, but on search and media goals.
We’ve identified key persona audiences and how to speak to them in an emotional and elevated way. We’ve written it all, from longform pages and SEO articles to engaging social content to videos.
Performance Creative
Everything we do, its with the goal to support Culligan’s lead generation and revenue goals.
This cross-channel collaboration includes innovative, thumb-stopping, and benefit-driven creative in both paid social and display. But it doesnt stop there. We know post-click is just as important to our users. We ensure users are seeing relevant content on the website with tailored paid media landing pages.
