Nuuly by URBN:
Full Funnel Digital Campaign
from the sea-of-sameness across the subscription model fashion brands
BREAKING FREE
URBN is a beloved fashion brand, but their subcription model Nuuly struggled to take off. They struggled to gain adoption and saw more and more users cancelling their subscriptions. We saw them as a brand that could break the mold and gain momentum in the category with elevated, bold creative that resonated with their audience’s mindset.
THE BIG IDEA
Finally.
You’re not one to let someone else curate your look.
To blend in, to be basic.
You’ve spent hours digging for vintage denim, stalking feeds to figure out a brand, and justified over-spending.
There’s been tags left on and guac left off.
But should it really be this hard to dress the way you want?
nuuly says nope.
With up-and-coming designers, premium labels and, exclusive vintage pieces for rent at a cost that’s worth it, there’s no more sacrificing for style or scouring for looks. Just unlimited access to clothes you love, no strings – or tags – attached.
Finally.
A digital brand campaign that tells a full funnel media & creative story
AWARENESS
CONSIDERATION
CONVERSION
