Vitafusion:
TV & Video
with the perfect fusion of fun & function for better health
VITAMIN BETTER
This fun campaign refreshed the Vitafusion brand, which was considered best-tasting in the gummy vitamin category but struggled for recognition. We targeted people who were enthusiastic about better health, but also wanted to create habits that are easy and fun to stick with.
THE OPPORTUNITY
To create a campaign for a category that is typically seen as “stale” by showing the benefits of how we create a fusion of better health + fun.
THE BRIEF
Get our audience
To make Vitafusion part of their routine
By making being healthy more fun
Because we let people vitamin better.
We created campaign centered around a spokesperson
who lives in the world of the ultimate fusion of health + fun
Vitamin Better
Our campaign shorts were all filmed in a way to easily translate across different mediums,
as well as mix combinations of scenes and product benefits.